New Holland Brewing

New Holland Brewing Company announced on December 15 that they are entering into a “long-term partnership agreement” with Pabst Brewing Company that will “focus on the national distribution and sales of New Holland’s full portfolio of beer.” Effective first quarter 2017, Pabst will manage New Holland’s wholesale network to help New Holland “accelerate growth and drive success at the shelf.” This rather unprecedented relationship, of course, prompted interest and questions.

new holland

Brett VanderKamp and Fred Bueltmann

Brett VanderKamp, founder and president of New Holland, is transparent about the decision, explaining why he believes New Holland and Pabst are good for each other. After a proven track record of 20 years, New Holland is a “well groomed and well healed” brewery of modest size that has the white space to grow at a pace appropriate for an opportunity for Pabst to acclimate into the American craft beer segment. “From a portfolio perspective, this partnership adds a well-rounded value for them,” VanderKamp stated.

Currently, New Holland is distributed in 34 states. Although achieving presence in all 50 is certainly not beyond possibility, it’s not part of the 2017 strategy with Pabst. VanderKamp’s immediate goal is to broaden and deepen their exposure in their present markets, as well as consider their potential to expand into additional select states as it makes sense.

What does Pabst bring to the table? An entire sales organization, which includes a robust national sales team to manage the distributor. Pabst has the mobility to operate across their geography with precision all the way down to shelf. VanderKamp values the reach that Pabst has—allowing them to have significant conversations with key people in different regions that New Holland hasn’t had the human resources to tackle.

pabst

Before deciding to commit to Pabst, VanderKamp admitted that in some cases, reviewing proposals from other potential partners included ownership percentages exchanging hands. In order to protect themselves, VanderKamp said he and his team created “guardrails around what was really important to us and the New Holland brand.” Pabst will be financially incentivized for their efforts, but New Holland retains sole ownership, and does not relinquish any equity to Pabst.

For VanderKamp, the intangibles of a partnership like this are just as important as the financial bottom line. “We quickly aligned on what matters in both of our organizations. With Pabst, We’re a cultural fit, a trust fit, and a value fit.” To honor the integrity of New Holland’s mission and vision, to continue to grow the company, and take their brands across the country, sharing the New Holland story, VanderKamp felt compelled to go with his gut.

“At the end of the day,” VanderKamp revealed, “I had to simply decide if I liked the guys [at Pabst].” When asked if he thought he could sit across the table and have a beer with Pabst chairman Eugene Kashper and the rest of the Pabst team, and actually enjoy it, VanderKamp laughed, and replied, “Yeah. I could have many.”

When addressing the public’s perception that a move like this could mean backlash for New Holland, VanderKamp acknowledged the risk, but dismissed any threat that could be associated with Pabst, particularly “when you compare them to the most notable behemoth that’s out there right now.” VanderKamp admires the role Kashper has played in this partnership. “Eugene is an entrepreneur through and through. He was intimate in this deal, very hands on, and is incredibly approachable. From a leadership standpoint, working alongside Pabst is really not that scary at all.” From a social or consumer standpoint, it’s PBR—a domestic that indexes incredibly successfully against craft beer. And, as VanderKamp playfully jabbed, “…probably also in your fridge at home right now, too.”

 

thanksgiving

Despite what some of you may think, there are those of us around Thanksgiving that are not daydreaming about wolfing down turkey for the feast. Some of us are looking for an alternative to the traditional centerpiece and main course, and I figure it’s only fitting that we get some beer to pair with our new entrees as well. Thankfully, Michigan provides some killer beers for us to pair it with.

thanksgiving

I wanted you all to know that, yes, there is such a thing as stuffing stuffed pork chops. It’s exactly what it sounds like—in that our beloved stuffing is in fact jammed right into your juicy chops for an extra level of enjoyment. The pork lends its meaty flavors to the stuffing, while the stuffing itself creates an almost “inside-out” sandwich like effect. I’m thinking that we’ll want a beer to resonate with, or connect matching flavors in both the food and beer, for this dish. Cedar Springs Brewing Company offers up the Küsterer Munich Dunkel, and I think it would be the perfect accompaniment. The bready and slightly nutty flavors along with the subtle chocolate aromatics of the beer will match with the obvious “breadiness” of the stuffing. The clean and balanced profile of the beer, as well as its carbonation, can cut through some of the fats from the pork. This creates a balanced back and forth between both the beer and food, because the beer acts as an extension of the stuffing flavors to connect the pairing. Though the beer is not bottled or canned, be sure to grab yourself a growler of it on tap at the brewery or from local bars carrying their product.

thanksgivingHoney glazed ham is a personal favorite of mine, and it finds quite the companionship when paired with beer. Because of its sweeter flavor, and its powerful salty and savory deliciousness, we’ll need a beer that matches in intensity. I’m proposing Odd Side Ales’ Barrel Aged Sweet Potato Souffle Rye. It’s big, bold, boozy, and—quite literally—a sweet potato pie tasting beer. When lining up its sweetness (though not cloying in any manner) with the honey sweetness of the ham, you find a tasty similarity. Even the honey and the sweet potatoes will find harmony together! The rye and spice characters from the beer are then highlighted by the sweetness and create the added layer of difference or complexity to the pairing. The alcohol warmth will cut through the fat, meld with the sweetness, and make your insides feel hot and happy. I mean, hey, this isn’t the first time we’ve heard of booze and ham having a relationship together (rum ham anyone?) so let’s see what the delicious fuss is about. This is one of those pairings that can create a lot of interesting flavor combinations, so sip slowly, savor every bite, and enjoy the layers.

thanksgivingSausage stuffed butternut squash is a new one for my list, and of course it sounds oh so perfect for beer. With the combination of potential herbs and spices in the sausage, and the sweetness of the squash, this portion of the meal would be quite happy with Stormcloud Brewing Company’s 228 Tripel. It’s a Belgian Tripel, built ‘to style’, that would tackle just about any combination of sausage or squash types that one would want for this dish. Squashes tend to lend a subtle sweetness that can be whisked away with the drier, more highly attenuated and more highly carbonated body from the Tripel. It can also contrast and create layers with the various spices and herbs that are in the sausage, depending on which variety you choose. Pepper, sage, garlic, and beyond, the Tripel’s yeast and their resulting phenols and esters will highlight and enhance the spices you encounter. The Tripel is a beer lover’s ultimate pairing tool, especially when a multitude of flavors are present. In this situation, with a couple of unknown creative opportunities with the recipe (again, type of sausage and squash), all you have to worry about is cracking it open and enjoying it, because this beer will be able to stand up to the job regardless.

thanksgiving

Though we see this next dish on many occasions, it can make a seamless transition into your Thanksgiving meal as well. Beef short ribs are savory little niblets of awesome that can be absolutely crushed and enjoyed thoroughly with the Penetration Porter from Kuhnhenn Brewing Company. We’re once again encountering salty and savory characteristics in our entree, so let’s take a new route and join it with the roasty, toasty, citrusy, and bitter brew that is the Penetration Porter. The roasty bitterness of the beer will cut through the meat’s fats, as the toasty bits will gain a friend along the charred and crispy edges of our beef. Add that layer of citrus to gain a roast and orange citrus tasting blend, and the meal has officially transformed.

thanksgivingGoing on the ‘gamey’ realm, duck can make for a delicious alternative bird to the traditional turkey. I recommend doing a roast duck with a cranberry glaze, and pairing it with Greyline Brewing Company’s Schadenfreude German Wheat. The soft and pillowy mouthfeel from the wheat is going to coat the duck and embrace it. The cherry glaze is going to find a home in that wheat and allow itself to be highlighted by it. Those roasted, caramelized edges on the duck will contrast beautifully with the sweet cherries, and the higher carbonation from the beer is going to absolutely clear our palate between each bite so we can keep diving into more food and never stop because it’s Thanksgiving and we must press on. Be sure to grab the Schadenfreude from Greyline Brewing’s taproom, which offers 32oz sealed crowlers of their beers as they are not in bottles and cans for distribution.

You see? Turkey isn’t the end all be all for Thanksgiving. Go a different route if you are so inclined, and we’ll just keep providing ways in which you can enjoy it thoroughly with our favorite beverage. For this day of thanks, I just want to be sure you all have some suggestions for imbibing on those fine hours of gluttony. It seems to only make sense.

Cheers and Happy Thanksgiving to you all!