summer beer fest

LANSING, Mich – Continued uncertainty and concern for the general population in the midst of the Coronavirus COVID-19 pandemic, the Michigan Brewers Guild has canceled its Summer Beer Festival originally scheduled for July 24-25 in Ypsilanti. First held in 1997, this is the Guild’s original festival and the only 2-day event among five annual festivals. Earlier this year, the Guild canceled its inaugural Spring Beer Festival which would have taken place Saturday, May 16 in Traverse City.

“The health and safety of our guests, brewery staff, volunteers and the general public remain our primary focus,” says Scott Graham, Guild Executive Director. “We are disappointed that we won’t be able to gather with our fellow Michigan beer lovers this July, but given the continued uncertainty and safety protocols that remain in place, we believe this is the appropriate decision at this time.”

Given the cancellation of two of its 2020 festivals which each feature a VIP Enthusiast Hour, the Guild will be extending all Enthusiast Membership expiration dates by six months, beginning with memberships that expired March 1 onward.

“We really appreciate the ongoing support of our Enthusiast Members and are considering other ways to add value and engage with our members,” says Graham.

The Guild also wants to encourage everyone to celebrate July as Michigan Beer Month by supporting local breweries as they re-open, and with carry-out orders, to-go growler fills and gift card purchases.

“We will continue to promote Michigan breweries and the culture they create in the Great Beer State,” Graham says. “We invite you to follow our social media or visit our website for updates.”

Formed in 1997, the Michigan Brewers Guild represents nearly 300 member breweries (a number that increases on a monthly basis). The Guild is a passionate beer community that believes in quality artisanship, bold character, fun, responsibility and pushing the boundaries. The mission of the Guild is to promote and protect the Michigan beer industry with an overarching goal to help locally brewed beer attain 20% of all beer sales in the state by 2025.

Michigan’s brewing industry contributes more than 21,000 full-time jobs and $872 million in labor income, with a total economic impact of over $2.5 billion. In terms of overall number of breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation—supporting its title as “The Great Beer State.”

 

pizzapalooza

COMSTOCK, Mich. – Bell’s Brewery is teaming up with restaurants and bars across the country to celebrate two things everyone loves: pizza and beer.

This virtual celebration will coincide with National Pizza Party Day, at 7 p.m. EDT on Friday, May 15, 2020.

Bell’s Pizzapalooza will be a live guided beer tasting hosted by Bell’s streamed live on the brewery’s Facebook and YouTube pages. Four different and unique pizzas and how they each pair with a different Bell’s beer will be featured.

“This event combines two things that should be readily available no matter where you live. Comfort food meets delicious beer in a way that will hopefully help people feel a little connected, something we’re all looking for these days, and help support nearby restaurants and bars,” Larry Bell, President and Founder of Bell’s Brewery said.

The featured beers are Bell’s Official Hazy IPA (6.4% ABV), Light Hearted (3.7% ABV), Porter (5.6% ABV) and Lager of the Lakes (5% ABV). All are available year-round and widely available throughout Bell’s distribution footprint.

Bars and restaurants across the country are participating with a special quad pizza with the pairings. Additional details will be posted at bellsbeer.com.

Short on supplies or can’t order a pizza? Can’t find the exact beers, just their styles? Everyone (21 and up) is invited and welcome to join Bell’s and others to learn about how pizza and beer work together!

Pizzapalooza

 

PIZZAPALOOZA PAIRINGS

Here are the full pairings for the pizza party:

  • Light Hearted Ale with a chicken, bacon and ranch pizza; or a seafood and citrus pizza.
  • Official Hazy IPA with hot Hawaiian pizza or a pizza with goat cheese, hot pepper and peach.
  • Porter with sweet sausage crumbles and mushroom pizza or a pizza with peppers.
  • Lager of the Lakes with a Margherita pizza or a pizza with prosciutto and arugula.

PICKY EATER PAIRINGS / DIY

Don’t like to have a complex pizza or ordering one to share with some picky eaters? Here’s a list of alternative pairings:

  • Light Hearted with a pepperoni pizza.
  • Official Hazy IPA with a ham pizza.
  • Porter with a sausage and mushroom pizza.
  • Lager of the Lakes with a classic cheese pizza.

About the pizza party host:

Jacki Hannon, is a self-proclaimed beer nerd and lover of the culinary arts. The daughter of two bartenders, she brings almost 25 years of experience working in the hospitality industry at independent restaurants along with regional and national chains. As Bell’s On-Premise Key Accounts Manager for the northern U.S., she continues that journey helping to prove that: “Beer is delightful and food is delicious, but together they are epic!”

 

ABOUT BELL’S BREWERY

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that distributes to 41 states, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers. For more information, please visit bellsbeer.com.

 

day of the dragon

New Holland Brewing reveals three Dragon’s Milk Reserve varieties for its first online beer release

 

Holland, Mich. — New Holland Brewing Company has announced the return of its beloved imperial stout, Dragon’s Milk Triple Mash. Layers of chocolate, coffee and vanilla coalesce into a stout fit for Smaug himself, and at 17 percent ABV, this is a beast best savored. Triple Mash ages for one year in New Holland Spirits oak bourbon barrels, multiplying the Dragon’s Milk flavors to truly epic proportions.

In response to the pandemic, New Holland will implement its first ever online beer release, honoring Triple Mash with a virtual “Day of the Dragon.” While social distancing measures have transformed the way we connect with our favorite breweries, Dragon’s Milk Brand Manager Dominic Bergquist sees the bright side to this virtual release.

triple mash“Dragon’s Milk has always been about celebration and creating savored moments. The online release allows us to still get these awesome brews to our fans for them to enjoy at home and celebrate the arrival of summer, backyard bonfires and hopefully a s’more or two,” Bergquist said. “While we aren’t able to raise a glass together, this batch of Reserves is certainly worthy of a virtual ‘cheers.'”

Beer enthusiasts can place their orders on Saturday, May 16 beginning at 11 a.m. through 11 p.m. New Holland Mug Club members will receive an access code via email for early entrance, starting at 10:30 a.m. Drinkers can select their preferred location for pick up (Knickerbocker in Grand Rapids or Pub on 8th in Holland) which will begin starting on June 1st.

At $24.99 a 4-pack with a two case limit, payment will occur online at point of purchase followed by a confirmation email. Pick up of all orders begins Monday, June 1. Proxies will be allowed, but all individuals must present a copy of the order confirmation upon arrival at either New Holland Brewing location. Act fast, Triple Mash is only available for purchase on the order day only and it won’t see distribution outside of the pubs.

Two new Dragon’s Milk Reserve variants join Triple Mash for “Day of the Dragon”: Stroopwafel and Scotch Barrel Aged-Stout with Marshmallow & Dark Chocolate (2020 Reserve 2). The first finds inspiration from the classic Dutch cookie with rich caramel, vanilla, cinnamon and freshly roasted coffee beans. The second replicates campfire vibes.

“One of our favorite places to share a Dragon’s Milk is around the campfire, and this brew pays tribute to those legendary summer nights,” Bergquist said. “A blend of Highland and Speyside scotch barrels bring just a hint of peated smokiness that accentuates the roasted notes of our signature stout, while toasted marshmallow aroma and flavors set the stage for a rich, chocolatey finish.”

Both beers go online at the same time as Triple Mash for $17.99 a 4-pack with no limits. Stroopwafel will only be available at New Holland brewpubs while 2020 Reserve 2 will be distributed throughout the Dragon’s Milk footprint. Check out a limited amount of Dragon’s Milk merchandise on the web store too, including the 2020 edition of the Dragon’s Milk Triple Mash Teku glass for $15.

Production Manager Jason Salas expressed his pride in helping orchestrate this event. “We couldn’t be more excited about how these beers turned out,” Salas said. “It’s extremely difficult to produce just one Dragon’s Milk Reserve, but our brewing team rose to the challenge to bring all three of these to life.”

Let’s give this Dragon a warm welcome.

shorts brewing

Elk Rapids, Mich. – Just in time for summer adventure, Short’s Brewing Co has released a brand-new variety pack featuring some brand-new brews and a flagship favorite. Refreshin’ Session is lo-cal, lo-carb, and lo-abv variety pack featuring Local’s Light, Furry Buddy, Lil’ Huma, and Soft Parade Seltzer. It’s truly Short’s guide for the long game, with something for everyone. 

“This 12 pack is a one-stop-shop, pick one up and you’re good to go. Approved by moms and dads, neighbors, colleagues, coaches, athletes, teachers, other brewers, your grandma, and yes—even aliens.” said Joe Short, Front Man and Creative Engineer of Short’s Brewing Co. “It’s the ultimate summer session party pack for long days on the water or the trail, and it’s just at home at the family BBQ.” 

Lil’ Huma, Furry Buddy, and Soft Parade Seltzer are making their debut into the Short’s Brewniverse, and are only available in this limited variety pack. 

Lil’ Huma, a takedown from our flagship Huma Lupa Licious, is a session IPA with a 4.5% abv, 95 calories, and 4 carbs. 

Furry Buddy is a light stout with 4.9% abv, 115 calories, and 6 carbs. 

Soft Parade Seltzer is a light, refreshing take on our flagship fruit ale and is brewed with blackberries, blueberries, strawberries, and raspberries with 5.5% abv, 95 calories, and only 2 carbs. 

Local’s Light—our flagship American Lager at 5.2% abv, 110 calories, and 3 carbs. 

Find our Refreshin’ Session variety pack starting the week of April 27th. This is a limited release, so grab it before it’s gone this summer! You can find the pack at retailers across Michigan, Wisconsin, and Colorado, including local beer stores and large grocery retailers. Or, if you’re in northern Michigan, visit our online store to have beer delivered right to your doorstep. 

For more information about Short’s Brewing Company, please visit www.shortsbrewing.com. 

For more information about Short’s Beer Delivery program, please visit store.shortsbrewing.com and click the BEER DELIVERY tab. 

About Short’s Brewing Company 

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids  Production Facility. The brewery is known widely for their flagship and experimental brews including Soft Parade, Local’s Light, and Huma Lupa Licious. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan. Short’s Brewing Co also has a passion for beverage innovation and created Starcut Ciders in 2014 and Beaches Hard Seltzer in 2019. Both brands push the boundaries of ingredients and fermentation innovation to create unique, premium beverages. 

 

believe in beer

‘Believe in Beer’ Donations and applications for breweries in need accepted now through May 17 

 

Boulder, Colo. — The Brewers Association (BA)—the trade association representing small and independent American craft brewers—has partnered with Bottleshare—a fundraising nonprofit dedicated to the craft beverage community—to create the Believe in Beer Fund to support breweries and state brewers guilds impacted by the coronavirus pandemic. The fund is open for breweries and guilds from across the country to apply for immediate financial assistance for operational expenses such as payroll, rent, and utilities.

According to a poll conducted by the Brewers Association earlier this month, independent craft breweries have been severely impacted by COVID-19, as evidenced by a sharp drop in craft category sales, massive furloughs or layoffs, and the high likelihood of a large number of brewery closures while under social distancing mandates. A majority of breweries do not think their business can last three months given current conditions.

“This is a very challenging time for breweries and their livelihoods are at risk. We hope creating this relief fund with Bottleshare will provide an answer to the most common question beer lovers have been asking during this unprecedented time: ‘How can I help?’” said Bob Pease, president and CEO, Brewers Association. “The craft beer community is rooted in collaboration and philanthropy, and now is our chance to come together and give back to our most vulnerable breweries.”

Beginning today through the end of American Craft Beer Week® on May 17, beer lovers can contribute to the fund by visiting charity.gofundme.com/believe-in-beer-relief-fund. Relief funds will be available to breweries and state guilds that demonstrate immediate financial need due to COVID-19 and meet the outlined criteria. Those in need can find more information at https://www.thebottleshare.org/breweries-and-guilds and apply for a grant at https://www.thebottleshare.org/grant-application. Bottleshare will review applications and select recipients based on need.

“Bottleshare was created to support industry workers and their families when they experience hardships,” said Christopher Glenn, founder of Bottleshare. “During this uncertain time, when support is needed more than ever, we’re proud to join efforts with the Brewers Association to reciprocate the love and strength that characterize the craft beer community and help the breweries that make it so special.”

For more information on the Believe in Beer Fund, please visit https://www.thebottleshare.org/breweries-and-guilds. Images available for download here.

The Brewers Association has also created a Coronavirus Resource Center to provide small and independent craft brewers with an evolving collection of resources to help weather the storm. All Brewers Association-authored resources relating to COVID-19 are available for free to both members and nonmembers.

 

About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,400-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®Great American Beer Festival®Craft Brewers Conference® & BrewExpo America®SAVOR™: An American Craft Beer & Food ExperienceHomebrew Con™National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on FacebookTwitter, and Instagram.

The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.

About Bottleshare

Bottleshare is a fundraising and fund distribution nonprofit organization for the craft beverage industry. The group raises money through various collaborations and partnerships within the community, and the generous support of donors and sponsors. Bottleshare then grants emergency financial assistance to brewery, winery, and distillery workers who have experienced extreme hardships outside of the workplace preventing them from working and producing an income.

To learn more about Bottleshare visit www.thebottleshare.org and follow on social media @bottleshareofficial.

hand sanitizer

Grand Rapids distillery has converted from producing craft spirits to Michigan-made hand sanitizer

 

Grand Rapids, Michigan – Over the course of the last month, Long Road Distillers has shifted from producing Michigan-made craft spirits to Michigan-made hand sanitizer in order to help meet the tremendous needs of the community during the current outbreak. To help speed up the process, the Grand Rapids distillery has partnered with several Michigan breweries to provide beer that can be distilled and converted into ethyl alcohol, the primary ingredient in hand sanitizer.

“We have all of the equipment on site to produce hand sanitizer from scratch,” said Jon O’Connor, co-owner of Long Road Distillers. “Our two large stills allow us to take fermented grain or fruit and turn it into 190 proof neutral spirit, much like we do in the process of producing our vodka.”

For Long Road, the pinch point in speeding up production is fermentation capacity. To overcome that roadblock, they are now working with several Michigan breweries who are providing beer that can be run through the still. To date, Long Road has partnered with The Mitten Brewing Company, Founders Brewing Company, Perrin Brewing Company and Shorts Brewing Company. Some of the beer had been kegged for restaurant use, while some was brewed by the companies specifically for the purpose of distilling into sanitizer.

hand sanitizer

“The craft beverage world has always been about creativity, excellence and service,” said Chris Andrus, co-owner of The Mitten Brewing Company. “This effort is just a natural extension of that; quickly working together to solve problems and meet a need in our community.”

So far, Long Road Distillers has worked with nearly 300 health care providers, nursing homes, grocers, social service agencies and other essential businesses to provide sanitizer to keep patients, residents, employees and customers safe. Their ability to offer this is due in large part to those who have come to the support of the distillery at this time.

“We’re fortunate to have such a collaborative beverage community in Michigan!” exclaimed Kyle VanStrien, co-owner of Long Road Distillers. “The willingness of our friends to step up and help us in this effort has certainly been one of the brightest silver linings during these difficult days.”

Long Road Hand Sanitizer is available for purchase in individual spray bottles and in bulk refill jugs, with primary focus given to front-line providers and essential businesses and their employees at this time. Interested organizations may submit inquiries about procuring sanitizer through Long Road’s website: www.LongRoadDistillers.com/handsanitizer/

A limited number of individual spray bottles are being sold to the public through the distillery’s weekly take-out service, and orders must be placed in advance through the takeout link on their website. Pick-up of sanitizer, as well as cocktail kits and bottles-to-go are offered Thursdays (12-5p) and Fridays (12-6p) in Grand Rapids, and Saturdays (10a-2p) from their Grand Haven location. Long Road Hand Sanitizer can also be found at several local retailers.

About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their Grand Rapids and Grand Haven Tasting Rooms, and visitors can enjoy samples of their spirits and purchase merchandise and bottles to-go at their Boyne City Tasting Room.  For more information, visit www.LongRoadDistillers.com or find Long Road Distillers on Facebook or Instagram @longroadgr.

 

ice jam

Donation Will Support Kids’ Food Basket Sack Supper Program

 

Comstock Park, Mich. — Perrin Brewing Company is thrilled to announce that this year’s Ice Jam raised $20,000 for Kids’ Food Basket. The fourth annual event took place at the Perrin Pub on Jan. 25 and featured local Michigan live music, along with the Frostbite 5K event, which was attended by 635 runners and walkers. Kids’ Food Basket is a nonprofit organization that provides children living at or near the poverty level with evening meals, so they can have the nourishment they need to be successful at school and in life. A check will be presented to Kids’ Food Basket on Wednesday, Feb. 5.

Every person who registered for the race or bought a concert ticket contributed directly to the dollar amount raised for Kids’ Food Basket. Event guests also donated 765 pounds of food items like toasted oat cereal, fruit cups, dried fruit, cheese crackers, pretzels and snack-size bags. All food donations will be used in the Kids’ Food Basket’s Sack Supper program. A Sack Supper is a free, well-balanced evening meal full of nutritious food delivered to children so that they can perform their best. Sack Suppers are distributed in classrooms at the end of each school day and during summer programs, so every child in need can receive one easily and safely.

 

Kids’ Food Basket serves children who attend schools where 70% or more of the student population receive free or reduced-cost lunch. According to kidsfoodbasket.org, the organization currently serves 52 schools and 8,800 children and there are 29 schools on their waiting list. To help Kids’ Food Basket in their mission to “build a better nourished, healthier future for our community’s kids,” please consider donating here.

 

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.

About Kids’ Food Basket

Kids’ Food Basket is a nonprofit organization empowering communities to attack childhood hunger so young people can learn and live well. Through the Sack Supper program, Kids’ Food Basket serves nearly 8,000 kids at 42 schools in Grand Rapids, Muskegon and Holland. More than 250 volunteers each day help prepare, pack and deliver Sack Suppers, a well-rounded evening meal that provides nutrition critical to the development of the brain and body. To learn more, or see how you can make a difference, please visit www.kidsfoodbasket.org.

 

cedar springs

The brewery is bringing its German-inspired brews to Grand Rapids’s West Side

 

GRAND RAPIDS, MICH. — Cedar Springs Brewing is bringing its German-inspired beers to a historically German neighborhood in Grand Rapids.

The brewery has announced plans to develop a second location on the city’s West Side at 642 Bridge Street NW.

Küsterer Brauhaus will join New Holland Brewing Company, Harmony Hall, Jolly Pumpkin Artisan Ales and the soon-to-come Arktos Meadery on Bridge Street.

The new location is named after Christoph Kusterer, who immigrated to Grand Rapids from Germany in 1844. Kusterer started a brewery in 1847 less than a mile away from what will become Küsterer Brauhaus in 2020.

“We’re excited to return Küsterer Bier to its historical roots, just down Bridge Street from the location of their original brewery and into the evolving ‘Brewery Row’ on the West Side,” said David Ringler, founder and Director of Happiness at Cedar Springs Brewing.

Cedar Springs Brewing opened its doors in Cedar Springs, Michigan in 2015. Heavily inspired by the German tradition of beer brewing, its menu features a mix of Bavarian-inspired food and drink and American pub fare and craft beer.

The new location promises a traditional and authentic German beer hall experience. It will serve the brewery’s signature Küsterer Biers, including traditional Bavarian hefeweizens and lagers, as well as Cedar Springs brand ales and location-specific beers.

“This area was home to several German and Central European beer halls prior to Prohibition, so we look forward to creating a traditional, Munich-style hall as a positive contribution to this vibrant neighborhood,” Ringler said.

Küsterer Brauhaus will have its own three-barrel brewery on site, manufactured in the U.S.A. by Fronhofer Design. The project is being developed by Weber Developments, LLC.