Entries by Jason Batts


When you land at Ford Airport in Grand Rapids, Michigan, one of the first things that greets you as you walk through the terminal are t-shirts and other schwag advertising “Beer City U.S.A.” It sounds official, and in a way, I guess, it is. It’s an identity the city has chosen to unabashedly embrace. They’ve […]


Beer Goggles: In Defense Of Macrobrew

“Coldest Beer in Town.” For anyone too young to know, that’s the old marketing technique used by convenience stores to get a leg-up on the competition. However, in our current world of tulip glasses and Belgian dubbels, this idea seems as antiquated as renting VHS movies from a grocery store. These days, ice-cold, mass-produced lagers […]

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Founders Education Program: Spreading Gospel of Beer

“At first we thought, what more can we learn about Founders?” That’s what Eva and Bob Trudell asked themselves before attending a “Palate Exploration Series” event at Founders Brewery in Grand Rapids. The two Founder’s aficionados were given tickets as a Christmas gift from their children and weren’t sure what to expect. The event was […]

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