Entries by Jason Batts

BEER GOGGLES: CLAIMING THE TITLE BEER CITY U.S.A.

When you land at Ford Airport in Grand Rapids, Michigan, one of the first things that greets you as you walk through the terminal are t-shirts and other schwag advertising “Beer City U.S.A.” It sounds official, and in a way, I guess, it is. It’s an identity the city has chosen to unabashedly embrace. They’ve […]

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Beer Goggles: In Defense Of Macrobrew

“Coldest Beer in Town.” For anyone too young to know, that’s the old marketing technique used by convenience stores to get a leg-up on the competition. However, in our current world of tulip glasses and Belgian dubbels, this idea seems as antiquated as renting VHS movies from a grocery store. These days, ice-cold, mass-produced lagers […]

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Founders Education Program: Spreading Gospel of Beer

“At first we thought, what more can we learn about Founders?” That’s what Eva and Bob Trudell asked themselves before attending a “Palate Exploration Series” event at Founders Brewery in Grand Rapids. The two Founder’s aficionados were given tickets as a Christmas gift from their children and weren’t sure what to expect. The event was […]


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