specialty releases

Elk Rapids, Mich. – As the second quarter comes to a close, Short’s is excited to announce our third
quarter specialty releases. This selection includes some of our summer favorites, and some incredible
new releases that will tickle your tastebuds and delight your senses.

“We’re excited about this quarter because it’s a great combination of tried and true Short’s hits as well as
some of our new favorite creations. We’re covering a lot of bases this quarter—experimental, fruity, dark,
hoppy, hybrids, seltzers…we’ve even morphed one of our most sacred beers into seltzer form and are
putting out a Sour Grape Ale!” Said Tony Hale, Short’s Chief Innovation Officer.

July 10
Shortsicle – Tart Ale
6 pack bottles – 7.1% ABV
Shortsicle is a Tart Ale brewed with strawberry, pineapple, and lactose. With a smooth texture from the
lactose and oats, there is a light tartness that blends with the fruit and malt. Orange in color and bursting
with tart pineapple and sweet strawberry aromas, this beer is reminiscent of a tart, fruity, summer treat.
Distribution area: MI, IL, OH, IN, WI, CO, FL

July 24
S’more Stout – Stout
6 pack bottles – 8.0% ABV
A complex stout brewed with graham cracker, chocolate, marshmallow, and smoked malt. The rich hearty
flavors seem to take their turn as the subtle graham aromas lead pleasantly into sweet flavors of
marshmallow cream covered in chocolate. All is followed by a slight lingering flavor of smoke. A flaming
marshmallow garnish is strongly encouraged.
Distribution area: MI, IL, OH, IN, WI, CO, FL

August 7
Most Excellent Stellar – Double IPA
6 pack bottles – 9.5%
Most Excellent Stellar is a Double IPA brewed with exclusively Amarillo hops. Copper colored with a large
white head and beautiful lacing, this beer carries huge citrus aromas. Well balanced from the simple malt
bill, grapefruit flavors are the star of this beer. Medium bodied and finishing slightly warm from the alcohol,
Most Excellent Stellar is an exemplary big brother to Stellar Ale.
Distribution area: MI

August 12
Soft Parade – Hard Seltzer
6 pack cans – 5.5% ABV – 95 calories

We used the classic combination of fruit from our beloved Soft Parade beer and turned it into a crisp, and
easy drinking hard seltzer. The combination of raspberries, blueberries, strawberries and blackberries
create a beautiful pink color and a pop of berry juiciness to this refreshing seltzer.
Distribution area: MI

September 4
DaVine – Sour Grape Ale (Label Art TBD)
6 pack bottles – 5.5% ABV
A lighter bodied sour golden ale made with pinot noir grape juice from Chateau Chantel on Old Mission
Peninsula. A perfume of fruity vinous aromas gathers at the top of the glass, released by the ample
amount of carbonation within. Strong wine-like flavors present tart, clean, and slightly dry qualities that
have an astringency similar to the tannins in wine, impacting the entire mouth from top to bottom. Noble
hop additions present wonderful earthy hop characteristics, complimenting the overall personality and
providing a mellow bitterness into the finish.
Distribution Area: MI, IL, OH, IN, WI, CO, FL

September 18
LOUD – Wet Hopped India Pale Ale
6 pack bottles – 5.5% ABV
LOUD is a wet-hopped IPA made with Southern Cross and Michigan Copper hops. Golden in color with a
slight haze and prominent frothy head, this beer has the aroma of a quintessential wet-hopped ale.
Leading with piney, floral, citrus, and tropical hop flavors blended with light biscuity notes from the malt,
LOUD is medium-bodied and finishes dry.
Distribution area: MI

 

About Short’s Brewing Company
Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short.
In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. The
brewery is known widely for their flagship and experimental brews including Soft Parade, Local’s Light,
and Huma Lupa Licious. Short’s prides themselves on producing fearlessly creative beers, handmade by
people who care in Northern Michigan.
Short’s Brewing Co also has a passion for beverage innovation and created Starcut Ciders in 2014 and
Beaches Hard Seltzer in 2019. Both brands push the boundaries of ingredients and fermentation
innovation to create unique, premium beverages.

 

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