Founders Brewing Co. has launched #CraftedinMI, a new online campaign to support the local arts community in Michigan. Founders has pledged to use their social media platforms to help promote artists that are deeply affected by Covid-19 Michigan, including makers, musicians, culinary artists, small business owners and more. Throughout the stay-at-home order, the team will be sharing some of their favorite Michigan-based craftspeople with the goal of bringing awareness to their talent and driving support during this time of need.
“Michiganders are known for their persevering spirit and relentless creativity, especially in the face of adversity,” said Co-Founder and President, Dave Engbers. “We want to celebrate and support our local makers by promoting the amazing work they continue to create, and we hope it will inspire others to do the same.”
“I’m so appreciative of the visibility that Founders provided by sharing my artwork through their social platforms,” said Dayna Walton, owner of Solstice Handmade. “Last week was tough and it’s so hard to sit back and watch everything I had been looking forward to financially and otherwise cancel, postpone, or disappear. With the help directing eyes to my artwork and online shop, I was able to recoup income lost from workshop cancelations in March and continue to move forward with projects that employ other local makers in collaboration! I hope that I can pass on joy and relief I felt with others. It’s during times like these that we realize how essential the non-essentials of life are. Art gives life to our minds, homes, and communities, even when everything else in our world is at a standstill.”
How can you get involved? Visit our site and follow us on social media (@foundersbrewing) to read #CraftedinMI stories and to find out more about lending direct support. Please consider purchasing an item, downloading an album, grabbing a coffee and other meaningful way to keep Michigan’s vibrant artistic and crafts businesses open. For MI-based makers who’d like to be considered for a feature, please reach out to firstname.lastname@example.org.