The producers will sell specially crafted drinks and merch to benefit Safe Haven Ministries
A group of Grand Rapids craft beverage producers has come together to support Safe Haven Ministries’ mission of solving the problem of domestic abuse in the community.
The 22 businesses have rallied around the proclamation that “Love Shouldn’t Hurt.”
Participating breweries, wineries and distilleries have each created a new beverage named “Love.” The unique brews, ciders and cocktails will be sold at each business with a portion of the proceeds benefiting Safe Haven Ministries.
The project kicks off on November 25 and will run through the remainder of the year.
The Mitten State, an apparel company based in Grand Rapids, will also donate a portion of sales of its Michigan “Love” apparel series. A few participating locations will sell limited edition “Love” pint glasses to benefit the nonprofit.
“First and foremost, the goal of this project is to support Safe Haven in their mission to solve the problem of domestic abuse in our community,” said Dana Mate Dones, operations manager of The Mitten Brewing Company. “But a secondary goal is to prove that when responsibly enjoyed, alcohol can be a force for good and actually be a part of breaking the cycle of domestic abuse, despite its long negative association with the issue.”
Safe Haven Ministries provides emergency shelter, case management, support groups and more to women and children suffering from domestic abuse. The organization also provides education and prevention programs for businesses, schools, healthcare providers and other members of the community.
“It’s an important consideration for our industry to think about how what we produce affects individuals in our community,” said Edwin Collazo, co-owner of City Built Brewing. “We have taken great care to practice responsibility as it pertains to our environment, our service and training, as well as how those things affect the most vulnerable. Better drinking culture is a real thing!”
Participants include Founders Brewing Company, The Mitten Brewing Company, Speciation Artisan Ales, Long Road Distillers, City Built Brewing, The People’s Cider Co., Vander Mill Grand Rapids, Gray Skies Distillery, Cedar Springs Brewing Company, Broad Leaf Local Beer, Harmony Brewing, Harmony Hall, Trail Point Brewing, Rockford Brewing, Thornapple Brewing, Railtown Brewing, TwoGuys Brewing, Wise Men Distillery, Gravel Bottom Craft Brewery, Brewery Vivant, Atwater Brewing, Coldbreak and Better Drinking Culture.
“We are honored to be a part of the ‘Love Shouldn’t Hurt’ project, along with many of our friends in the Grand Rapids brewing community to support survivors of domestic abuse,” said Mitch Ermatinger, owner of Speciation Artisan Ales.