The Michigan distillery announces plans to expand with new tasting room in scenic Lake Michigan town
SAUGATUCK, MICH. — New Holland Spirits has announced it is starting the construction of a new tasting room at 201 Culver Street in the heart of Saugatuck, Michigan. Pending regulatory approvals, the new location is scheduled to open in time for the July 4th celebration downtown.
“New Holland is thrilled to open up our first spirits-focused tasting room in Saugatuck.” said David White, Vice President of Retail Operations and Partner. “As neighbors along the lakeshore, we appreciate the unique atmosphere of Michigan’s coastal communities as destinations for great food and drinks. We can’t wait to become a part of Saugatuck’s vibrant downtown.”
The new tasting room is located across the street from Bowdie’s Chophouse and around the corner from The Butler restaurant. Its prime location in walkable downtown Saugatuck will make it an ideal destination for happy hour cocktails or an after-dinner nightcap.
Guests will be able to taste and purchase New Holland’s award-winning spirits, including Knickerbocker Gin, Beer Barrel Bourbon and Lake Life Vodka, at the new location. The new space will serve some of New Holland’s most popular cocktails, as well as wine and cider. Select cocktails and limited run spirits will be available on draft. The tasting room will offer some light food options in the form of appetizers brought in from New Holland’s Pub on 8th in Holland, Michigan, including their Famous Beer Cheese and Crackers, Woodsman Platter, Spice Roasted Nuts and Hummus Platter.
Seating for 30 will be available indoors, and there will be 12 seats on the outdoor patio. The new space will be available to book for private events and parties for up to 35 people.
Visitors to the tasting room will be able to take home New Holland spirits in a variety of bottle sizes. Merchandise and cocktail bar essentials will also be available for sale in the retail space, making it a must-stop for the traveler in need of supplies.
New Holland Spirits has been creating fine craft spirits since 2005. The new tasting room in the popular lakeshore vacation destination allows the distillery to expand its footprint and reach a new audience.
“We are very excited to bring our own artistic expressions of craft spirits to Saugatuck’s vibrant art community. Our storefront at 201 Culver Street is easily accessible by car or by boat, and we will provide guests with a wide variety of bottles to go, handcrafted cocktails and a selection of wine and cider,” said Brett VanderKamp, president of New Holland.