Every brewery in America invited to brew fundraiser beer and donate 100% of sales.
Chico, CA—Sierra Nevada Brewing Co. announced today that the company will brew Resilience Butte County Proud IPA to raise funds for those impacted by the Camp Fire. Sierra Nevada will donate 100 percent of Resilience IPA sales to Camp Fire relief, and is asking every other brewery in the country to brew the beer and do the same.
Sierra Nevada will brew Resilience IPA on Giving Tuesday, November 27. The company has asked other breweries to create their own versions of Resilience on that day and donate 100 percent of the sales to Camp Fire relief. Sierra Nevada is working with hop and malt suppliers to secure ingredient donations to participating breweries nationwide.
“Although Chico and the Sierra Nevada brewery were spared, the Camp Fire has devastated neighboring communities where many of our friends, families and employees live,” said Sierra Nevada founder and owner, Ken Grossman. “This community has supported us for 38 years and we’re going to do everything we can to support them back.”
The Camp Fire, now the deadliest and most destructive wildfire in California history, started on November 8 in the hills above the brewery’s Chico facility. At the time of this release, the fire had burned 142,000 acres, killed more than 60 people and left hundreds missing, destroyed more than 9,700 homes, and displaced nearly 14 percent of Sierra Nevada’s Chico employees.
Days after the fire, the brewery established the Sierra Nevada Camp Fire Relief fund, which will provide much-needed long-term support for community rebuilding efforts. All donations from Resilience IPA will go to this fund. Additional donations towards this effort can be made here.
Sierra Nevada will release their version of Resilience IPA in early January with limited distribution in cans and on draught.