Auburn Hills, Mich – Craft beer lovers can add this must-have item to their holiday wish list: The 12 Days of Milkshake Stout Seasonal 12 Pack. Given the popularity and consumer demand for these beers, Rochester Mills has increased production and expanded distribution of their holiday edition 12-pack, which will be released on November 5. This package features one 16 oz can of each beer in this year’s 12 Days of Milkshake Stout promotion, just in time to get the perfect gift for the craft beer lover on your shopping list.
“We never cease to be amazed by the popularity of these beers. What began as a crazy idea to take twelve different versions of our Milkshake Stout to twelve bars over twelve days has grown into a holiday tradition,” said Rochester Mills Vice President of Brewing Operations Eric Briggeman. “Because we have sold-out of the 12 packs each year, we continue to increase production and now expanded distribution hoping to meet the growing demand from retailers and consumers.”
The Rochester Mills Production Brewery and Taproom in Auburn Hills will begin selling 12 Packs at 11 AM on Monday, November 5th, 2018. Consumers will also find the 12 packs at better beer stores across Michigan, select locations in Northern Ohio, and now Indiana. The brewery has also made special arrangements to ship a limited quantity to Alberta and New Brunswick Canada as well as the Netherlands, making this a truly international phenomenon. The Taproom will also join more than twenty other select premium craft beer bars and restaurants throughout Michigan as host locations for a progressive tap takeover event featuring the 12 Days of Milkshake on draft, December 1-12, 2018. Admission is free and open to the public, ages 21 and up.
The progressive tap takeover event will feature the (12) twelve specialty and limited edition variants of Milkshake Stout™, Rochester Mills’ flagship beer brand. Each night a new variety of stout will be tapped and stay on draft until the keg runs dry.
2018 12 Days of Milkshake Tap List (NOT in order of release) and contents of 12 pack:
Barrel Aged Milkshake Stout*
Barrel Aged Toasted Marshmallow Milkshake Stout*
Chocolate Cheesecake Milkshake Stout
Coffee House Milkshake Stout*
English Toffee Milkshake Stout*
German Chocolate Cake Milkshake Stout
Imperial Milkshake Stout
Imperial Blueberry Pancake Milkshake Stout
Ninja Turtle Milkshake Stout
Oatmeal Milkshake Stout*
Peanut Brittle Milkshake Stout*
*New variant for 2018