Cedar Springs, Mich. — Cedar Springs Brewing is proud to announce a new partnership with West Side Beer Distributing. The brewery’s historical and traditional Küsterer Bier brand lagers and ales are now available on tap at bars and restaurants in Kent County.
“We are very excited to partner with Cedar Springs Brewing Company and help grow the Küsterer brands’ distribution throughout the Kent County market,” said West Side Beer Distributing Key Account Manager Kyle Klopcic.
West Side Beer Distributing is a beer wholesaler based in Grand Rapids, Michigan. The company provides Anheuser Busch products as well as over 40 craft and import beer brands to customers in the Grand Rapids, Lansing, Kalamazoo and Romulus areas.
In June, the distributor began providing Cedar Springs brews on draft at its retailers within Kent County.
“We are fortunate to have some outstanding wholesalers available within our home market, but we felt West Side was the best fit for us and will allow us to service our retail customers more efficiently,” said David Ringler, director of happiness at Cedar Springs Brewing Company.
Cedar Springs Brewing Company’s Küsterer Bier line is named for Christoph Kusterer, a German immigrant who arrived in West Michigan around 1844. One of the earliest brewers in Grand Rapids, Kusterer helped establish a brewing legacy that lasted over a century.
Cedar Springs Brewing Company pays homage to that legacy with their eponymous brand. The beers in the Küsterer Bier brand are brewed following German and Bavarian traditions and include a variety of Weissbiers (Hefeweizens), Pilsner, Märzen, Bocks, Dunkels and other lagers. Find them on draft throughout Kent County now.
“As evidenced by the numerous awards the beers have won, Küsterer brands are brewed to the highest standards, and we feel the traditional German styles fill a current void in the local craft beer market,” Klopcic said.