Grand Rapids, MI — Jason Ley, craft beer enthusiast and modest underdog from Grand Rapids, MI, has been quietly brewing an idea for a TV show for almost the last two years. Now, it’s ready to crack open.
The show, titled Modern Ahabs, explores the hunt for the world’s most elusive craft beer. With this generation’s boom in brewing, craft beer has become more than a casual pastime hobby. Like rookie cards in mint condition or vintage toys still in their original packaging, craft beer is a worldwide phenomenon — a drinkable collector’s item. Modern Ahabs dives into the unique fanaticism that steers the pursuit for these highly sought-after, coveted trophies — known to enthusiasts as “whales.”
The pilot episode features Kentucky Breakfast Stout (KBS) by Founders Brewing Company, of Grand Rapids, MI.
Ley, who created the show, wrote and produced the episode. He enlisted the help of director, Ben Wilke and his video production company, Deep End Films, to film and edit Modern Ahabs. Modern Ahabs is a non-staged, reality-style episodic series.
Filming took place in Grand Rapids, MI in March 2016 during KBS’s city-wide release festivities, KBS Week. Locations featured in the pilot episode include HopCat, Derby Station, The Winchester, The Meanwhile, and Founders Brewing Co.
Ley will host the premiere of the pilot episode of Modern Ahabs on Thursday, July 21, 2016. It will take place at Wealthy Theatre, 1130 Wealthy St SE, Grand Rapids, MI. Doors open at 7:00 p.m. This free event is open to the public. KBS will be available on draft. *Membership to Wealthy Theatre is not required to purchase KBS for this special, general admission event.
Ley’s ultimate goal for Modern Ahabs is to partner with a major TV, cable or streaming network — to develop a series of multi-episode seasons, with each episode featuring a different national or international craft beer whale.