Our Brewing Company, a micro-brewery, small winery, and micro-distillery in the heart of downtown Holland, MI is still “smaller on purpose”—but they have recently added a twist to their lineup: draft cocktails.
What exactly are draft cocktails?
One thirst-inducing example of what to expect when ordering a draft cocktail would be Our Brewing Company’s own variation of a Vodka Spritz. Hand made in bulk using UltraPure, a gluten-free organic liquor, along with ingredients like fresh ruby and white grapefruit juice, with jalapeno agave simple syrup, mixed with just the right amount of fizz.
Each cocktail is created, then placed into a keg to be served on draft alongside Our Brewing Company’s craft beer and cider, which are still at the front and center of their 20 draft-lines. At least 15-16 taps will remain craft beer, 2-3 ciders, and now approximately 1-2 draft cocktails will be featured daily. It will be as easy as ordering a craft beer or cider. If you’re in the mood for a cocktail, the bartender will simply need to add ice to a glass, pour the draft cocktail directly from the tap—just like they would for their beer or cider—and voila! Drinks for everyone!
If you are craving a craft beer with a bit of a twist, Our Brewing Company has you covered, as they have something on tap called the IPA G&T. Jenney Grant, Director of Leisure Craft Libations, describes this Beer-tail as “Combining the classic flavors of a Gin and Tonic with our Mosey Session IPA for the perfect summer libation.”
The creativity doesn’t end there. Our Brewing Company will offer frozen cocktails via a slushy machine. Yacht Rock Punch—A special offering made in honor of the Yacht Rock! celebration on Saturday, June 18. “This frozen cocktail will make you feel like you’re sailing away with a flock of seagulls. Made with light and dark rum, house-made rhubarb syrup, crushed ice and a splash of lime,” Grant explains.
The cocktail recipes have been developed with the help of former Coppercraft Distillery bartenders and Our Brewing Company Co-Owner Trevor Doublestein. Making sure each recipe has the right proportion of ingredients is key. Too much alcohol, soda, or even fruit juice could ruin an entire batch. However, keeping things simple was important—especially during the summer months, when keeping lines short and glasses full is key.
“I think this is the future of cocktails. It’s awesome that we can add this to our brewery and be one of the first places to offer something as different and cool as draft cocktails,” Doublestein explains. “It’s great to be able to go into this as an opportunity to keep our creative juices flowing—not just with beer—but with fun, experimental cocktails. Doing it with no stress and having as much fun as we can while doing it!”
Our Brewing Company has bottled a few of their draft cocktails to have on hand in 10 oz bottles. If they have a week or two where the craft beer and cider is overflowing their draft-lines they can still pour the pre-mixed concoctions directly from the bottles for customers to savor and enjoy.
With clever craft beer concoctions, and humorous names to match the flavor—such as By The Sour of Greyskull sour beer, or Smackintosh cider—the creativity and whimsy that pours into to their craft beer and cider has seamlessly flowed into their draft cocktail lineup.
While they have begun with familiar cocktails, like a Moscow Mule or a Manhattan, they have absolutely put their Our Brewing Company spin on it. For instance, they decided to add citrus fruits like lemons, limes, and oranges alongside pomegranate to a Gin and Tonic. Boom. Now that classic Gin and Tonic has turned into a different experience altogether!
Our Brewing Company’s entire draft-line will remain seasonal. If it isn’t fresh, they will not use it—something that has always held true for all of their beverages. This code of freshness typically pleases customers palates as well. Most of their patrons aren’t craving a hot chocolate in the summer, or salivating for a watermelon cocktail in January for that matter.
Our Brewing Company will be celebrating their Draft Cocktail release with a Yacht Rock! Costume Party on Saturday, June 18 at 8 p.m. Offering up 4 – 6 cocktails on tap and in bottles, including Sangria: Fruit, Brandy and Wine. Need we say more? Golden Sunset Punch: Whiskey, honey syrup and a bit of lemon. Top if off with a bit of mint and you’ll be able to taste a Lake Michigan sunset. Plus a special surprise cocktail to be released Saturday night.
Sponsored by Our Brewing
Photography: Steph Harding