It’s not uncommon for craft breweries to give back to their community––their established consumer base and growing popularity offers an ideal platform for volunteer efforts, awareness programs, and financial donations.
“We took our cause . . . I thought it was very important for us; it’s near and dear to my heart,” said Jarred Sper, veteran and Co-Founder/Partner of Perrin Brewing, a local brewery that continues to make its mark by supporting veterans.
Perrin Brewing launched Veteran’s Pale Ale (VPA) in 2014. For every pint poured at the taproom, Perrin donates $1 to the regional non-profit organization Finish The Mission Veteran Relief Fund.
“We have an opportunity and a vehicle to make a positive impact in our community,” says Sper.
Funds from VPA sales directly contributed to the renovation of a band shell at the Grand Rapids Home For Veterans. The reinvigorated venue brings new life to regular events and ceremonies held by GRHV and is also available to be rented by the public.
Most recently, Finish The Mission assisted a local veteran and his family by providing financial assistance to replace the roof and bathroom of their home.
“It was one of those things like you see on TV. It was very impactful,” said Sper.
No Rules, an Imperial American Porter, one of Perrin’s latest Killing Craft Releases, was also sold with the goal of helping veterans. In a matter of days, the product flew off the shelves and made its way into the top 100 beer list on BeerAdvocate.com.
Sales of No Rules allowed for a very generous donation to be made to The Raider Project, a nationwide organization that brings in MARSOC/USMC veterans to help returning veterans transition back into the private sector.
This Veterans Day, Perrin is participating in a tap takeover at WhichCraft Taproom in Midland. 16 taps will be occupied by Perrin beer, including the aforementioned VPA and No Rules. All proceeds from ticket sales and a portion of Perrin beer sales will be donated to the Aleda E. Lutz VA Medical Center in Saginaw, which serves more than 34,700 veterans in the Lower Peninsula.
Flag/brewhouse photograph of Heritage Brewing Co., a veteran owned brewery in Manassas, VA.