The backbone of a cocktail is in the quality of the liquor. To prove just that, Long Road hosted distillery tours at a discounted rate throughout the week, sharing with patrons the process it takes to make its different liquors.
Long Road’s beautiful distilling facility houses multiple-story, shiny gold-colored tanks towering skyward. While on the 45 minute tour, patrons were able to taste gin during its distilling process as well as a tasting of five different liquors following the tour.
Long Road also hosted a few events educating people on how to make a cocktail. They occupied their new second floor, to create an intimate learning experience. While on the second floor, you also get a magnificent view of the distillery below.
A similar event to this took place at the Downtown Market, where guests were shown how to make a cocktail using all ingredients from the market itself. After the demonstration, guests were encouraged to shop the market to make the cocktails again at home.
All across town, participating restaurants joined together to create a Pair and Share. Many of the cocktails at the participating restaurants featured Long Road liquors in their drinks.
Kyle Vanstrien, owner of Long Road Distillers said, “It is an awesome thing to continue to promote cocktail culture that has been lacking forever. As well as it is exciting to be a part of 30 venues partaking with five other venues using our liquors in their cocktails.”
Not only could you find Long Road’s liquors in cocktails around town, the distillery figured it should have a couple drinks of its own to join in on the fun! Sourcing all ingredients from local suppliers, Long Road’s drinks are ever-changing with the seasons. Appropriately enough, calling one of their Pair and Share drinks “Berry’s Last Call,” using the last blueberries of the season with their house gin and local additions. My personal favorite, “Orange and Stuff,” surprisingly doesn’t have any oranges in it whatsoever, yet delightfully tastes like an adult orange julius. This is either a mistake or genius. I say genius. And last but not least was “Peared Up,” boasting their vodka.
There are plenty of events scattered around town, featuring Long Road Distillers, still left in Cocktail Week GR leading up to the Grand Rapids International Wine, Beer and Food Festival this weekend at the Devos Place. Check out the schedule to see where you can still catch some delicious drinks and learn more about the beautiful science behind a cocktail.