Short’s Brewing Company’s parties are legendary in the state of Michigan, especially since they are never one and the same. While the anniversary party can be described as brilliant madness to kick off the spring and summer, Short’s Fest, which took place at the Short’s production facility, is the relaxing come-down from all of the mania.
There were still a lot of things to do, but the atmosphere was definitely one of kicking back with a good brew in hand. Short’s staff, marked in their blue festival t-shirts, were easy to spot, whether they were pouring beer, talking with festival goers or giving tours of the production facility.
“It’s about having a really good, relaxed time. A lot of people still working, but a lot of people out just talking and drinking, too,” said Scott Newman-Bale, Short’s partner and business developer.
“I was on the tour, and it was great—really thorough! But then I ran out of beer, so I came back outside,” said Peter Manthei, an attendee from Beards Brewery in Petoskey.
And of course, the drinking options were many. There were not only the usual summer favorites like Nicie Spicie and Space Rock, but also new releases specifically for Short’s Fest. Mega la Mucho, an Imperial Pilsner with lemon and orange zest, joins the summer series with some sweet and citrusy aromas and flavors. Blanco Suave is a Belgian Wit brewed with lime, agave, coriander, tangerine peel, and grains of paradise, another great complement to this celebration of summertime.
Alongside all of the beers were also concoctions from Short’s newest brand, Starcut Ciders. The appearance of Starcut Ciders at Short’s Fest begins the August countdown to the bottle release happening at the end of the month.
“We’ve had Starcut at a few festivals, and the response has just been great. We’re all getting ready for the launch coming August 30,” said Bridgett Beckwith, Director of Marketing at Short’s.
Short’s Fest also seemed to be the marker for Short’s employees to start thinking about the next year. According to Newman-Bale, the team has already begun discussions around the brewing schedule.
“There are a lot of opinions,” he said, laughing. “Over 300 recipes to choose from, and we’re looking back to some of our older recipes as well.”
He refused to get any more specific than that, but knowing the levels of creativity that Short’s normally delivers, it’s safe to say we can all be excited for next year’s mysteries and adventures.
Excellent performances from The Moxie Strings, Luke Winslow-King and Joe Hertler and The Rainbow Seekers provided fun and easy listening all evening, with fest-goers lounging on the green space or dancing in front of the stage, beer and cider in hand. Fireworks from the surrounding Harbor Days festivities added to the celebration atmosphere, making it truly a glorious night to drink Michigan craft.