GRAND RAPIDS — You might not notice it at first, but behind Celebration! Cinema and across from Meijer on Knapp Street, you’ll find one of the most unique bottle shops in the area.
The Crushed Grape, opened since 2008, is known for its second floor wine loft, unique food items, spirits and craft beer.
“It’s always been kind of a dream to have a shop like this,” says owner Gary Greer. “I’ve worked in this industry for a really long time, and just felt that it was time to make something of my own.”
Somewhat of a hidden gem, The Crushed Grape caters to any type of customer — no matter what they’re looking for.
“We make sure that everyone who comes into the store gets a uniquely special experience,” says Greer.
Weekly wine and beer tastings are offered each Saturday from Noon to 3 p.m., and the shop also offers instructional nights and special tastings with experts and visiting winemakers.
But while the shop’s name screams wine, Greer isn’t holding back on his beer selection either.
“I think my beer cooler, while not the biggest in the area, is probably the most diverse around in terms of six packs,” he says.
Greer highlights craft beer in a corner of the store, with a wall of coolers full of six packs, as well as two coolers offering single bottles for purchase.
While many of the beer available is from Michigan, there is also a variety of other states and countries represented. Some of those aren’t available elsewhere in the area, allowing Greer to highlight those during the free tastings.
And if you want something that’s not available, the staff can special order it.
But for Greer and the rest of his staff, The Crushed Grape is more than just offering a variety of libations. it’s about offering a superior product, with great customer service and an experience like no other for the customer.
“We have a lot of really unique things here, as far as food and our wine selection, and we work really hard to put together a really great craft beer selection,” says Greer.