Throughout the month of December, MittenBrew is traveling across the state, showcasing your favorite local bottle shops. To view all of our coverage, please visit our Bottle Shop Holiday Countdown section.
“It just feels like there is a thirst for actual local business here, and people have really responded to it.”
Jim Maynard speaks enthusiastically about building a business along side his wife, Nicole, within their Grandville community. “It is definitely a family-run business and something we are both passionate about. It was a great opportunity to work together and to create something together.”
Led by their love of craft beer and wine and a general dissatisfaction with the selection and service in their area, Jim and Nicole opened The Copper Vine in 2011. Word of mouth and referrals quickly drove business and expanded their vision.
Originally located in a strip development at 56th and Wilson Ave., Jim and Nicole seized an opportunity to set up shop in a stand-alone building directly across the street.
While the exterior still reflects the building’s origins (first as a Jehovah’s Witness hall, then an office building), the interior is open and has a low-key classy feel, much like its cultivators.
“The store is very much a reflection of us — from the music selection to the décor — it is just me and my wife.”
The lighting is intentionally kept low and comes from LED installations that Jim notes are better for maintaining quality. “We take pride in keeping our beers as fresh as possible,” he says.
A sizeable display stocked with large form beers and seasonal or special releases greets customers when they walk in (though not usually before Jim and Nicole, who know many of their customers by name). Beyond this are 10 doors of singles and a wall of four and six packs. An entire corner is dedicated to wines, hand selected by Jim, and a collection of mostly Michigan sourced gourmet and specialty cheeses, salsas, sauces and other foods.
Jim makes it a point to taste every wine and beer that makes it to the Copper Vine shelves. The bottle shop currently carries over 700 different beers — both domestic and international — and happily take customer requests, though, at this point, Jim notes there are very few he has not heard of or tried.
“One of the differences is that I am a beer geek and I am a wine geek. This is my passion.”