HOLLAND — One of New Holland Brewing Company’s most well-known flagship brews paraded downtown streets Saturday in anticipation of its return to the regular tap rotation today.
Paleooza returns as a mainstay in the pub with much anticipation following an eight-year hiatus.
“It’s one of the big five beers that actually got us to where we are today,” said Shawna Cantu, general manager. “Because there has been such a demand for it, now we’re going to have it permanently.”
While Paleooza has been served on occasion— as recently as April 2012 — it has mostly been reserved for special events at New Holland. To jumpstart its permanent rerelease, the brewery first allowed downtown bars and restaurants to put it on tap Saturday, starting with Skiles Tavern where it was first tapped in 1997.
“Skiles was one of the first places that had it on tap for us,” Cantu said. “We are specifically not having it on tap at our pub (Saturday and Sunday) just so we can show the love to the rest of the restaurants in the community.”
As part of the celebration, a barrel of Paleooza was paraded around town during an event titled Paleooza Pub Crawl. The pub crawl started at 1 p.m. at Modern Beverage, one of New Holland’s distribution company. The parade continued at various times and locations, starting at Skiles with the 2 p.m. first tapping and celebratory toast, and crawling onto:
- 84 East, 84 East 8th St.
- Butch’s Dry Dock, 44 East 8th St.
- 8th Street Grille, 20 W 8th St.
- Curragh Irish Pub, 73 E 8th St.
The latest tapping of Paleooza also marks a slightly different twist — it’s now brewed entirely with Michigan-grown Cascade hops. Paleooza is an American-style Pale Ale with 5.6 percent ABV and 36 IBU.
“Its slightly sweet malt flavor makes up the base and offers a supporting role to the refreshing hop profile,” New Holland’s website says. “Cascade hops provide a floral, citrus and almost fruity character to this well balanced easy drinking ale.”
New Holland Brewing Company is located at 66 East 8th St. in downtown Holland.