GRAND RAPIDS — With mobile games on a tear, Michigan beer fans can rejoice with the release of Fusionary Media’s Michigan Micro Caps game.
The app, free for iPhone users and in development for Android, is a game in the style of Bejeweled, but uses more than 100 Michigan bottle caps for game pieces, Fusionary co-founder Steve Lewis said.
In the game, a user is presented with multiple levels of an 8×8 grid with a variety of caps. The goal is to clear the pieces — in this case bottle caps — from the board by selecting two or more adjacent pieces. Multipliers allow for your score to go higher.
“We’ve done a bunch of games over the years,” Lewis said of his companies 17-year existence. “We were looking to build up our mobile game portfolio. We’re sittin’ around brainstorming, one of the first ideas was to do something craft beer themed.
“Once we got onto that, we just started rolling.”
The Fusionary office is located across the street from Founders Brewing Company in Grand Rapids, and in turn was one of the first breweries to approve of the game.
“We sent notes to every brewery, offering them to opt out,” Lewis said. “But everyone we talked to thought it was great. They thought it’d be great for (all the Michigan breweries).”
The game will remain free, with focused advertising. Currently, when a player finishes a level they might see an advertisement of this weekend’s Founder’s Fest.
“The goal is to continue very relevant and focused advertisement,” Lewis said. “It will be all direct ad sales. Our goal was to make something fun that people wanted to play.”
So far, the Micro Caps app has seen nothing but positive reviews, seeing more than 40 iTunes store reviews with all but one five-star rating in a little more than a week.
“Some of the people I’ve watched play aren’t even beer or game fans, it’s a good combination for a casual game,” Lewis said. “But the people who love beer, love looking at the caps and list of breweries, that’s been great.”