TRAVERSE CITY — Crafting rich IPAs is second-nature to the brewers at North Peak Brewing Company, and the new Hoodoo Midwest Wet Hop IPA is no exception.
Brewed exclusively with fresh-from-the-farm Vanguard, Cascade and Centennial Michigan hops — grown and nurtured at the Old Mission Hop Exchange — Hoodoo displays an unparalleled flavor just begging to be experienced. It registered a 99 IBUs with a 9.0% ABV.
“Given its strong malt-backed spine, we gave this Hoodoo hops to run,” said brewer Ron Jeffries, who along with brewer Mike Hall bring a combined 40 years of brewing experience to their North Peak beer recipes. “It starts hoppy, ends hoppy and is nothing but hops in the middle.”
The brewing team at North Peak has taken a different approach to Hoodoo, making it the first wet hopped beer in their repertoire. Wet hopping involves utilizing raw, unprocessed hops that are used straight from the vine within hours of harvesting. Due to the moisture content, one ounce of fresh hops is much less bitter than a comparable mass of dried hops.
Founded in 2007 by local farmers who recognized the emerging need for locally-grown, sustainable hops to serve the craft brewing industry of Northern Michigan, the Old Mission Hop Exchange is the only full-scale hop-processing facility in the state.
Hoodoo will be available on draft and in six-pack bottles starting late September through the harvest season.