DEXTER — For the second consecutive year, Jolly Pumpkin Artisan Ales is special releasing Lúpulo de Hielo, a spiced pumpkin brew.
Brewed by Jolly Pumpkin to help raise awareness about prostate cancer and generate funds for the Pints for Prostates campaign, it will be featured in The Rare Beer of the Month Club in October. Lúpulo de Hielo is brewed with pumpkin, cacao and spices, then aged in oak barrels.
Shelton Brothers, one of the leading craft beer distributors and importers, handles Jolly Pumpkin and is donating its services.
“Lúpulo de Hielo – ‘Ice Hop’ — is a hoppy sour beer that was aged for about a year in oak and blended with our sour white, Jolly Pumpkin Calabaza Blanca,” said Ron Jeffries, president of the Dexter-based brewery. “We are excited to once again be involved with the Pints for Prostates campaign in reaching men through the universal language of beer.”
The beer will feature the Pints for Prostates logo on its label, which includes the blue ribbon to remind people of the ongoing search for a cure to prostate cancer, a leading cause of death among American men. A donation will be made to the campaign for every 750 milliliter bottle of Lúpulo de Hielo sold.
“This is a rare beer that delivers an important message,” said Rick Lyke, a prostate cancer survivor who founded Pints for Prostates after successful prostate cancer surgery in April 2008. “We want men to take charge of their health and get screened for prostate cancer. We want to engage men in a conversation that might just save their lives.”
When this very limited batch of Jolly Pumpkin Lúpulo de Hielo is gone, it is gone. There are only three ways for beer lovers to try the unique farmhouse-style ale:
- Join The Rare Beer Club online or call 800-625-8238 and be sure to start your membership by October 15 or earlier.
- Attend the Denver Rare Beer Tasting III in Colorado on Sept. 30, where Jolly Pumpkin will be pouring samples of the brew alongside more than two dozen other great craft brewers offering extremely rare and exotic beers;
- Visit a Jolly Pumpkin location in Ann Arbor or Traverse City, where a limited amount of Lúpulo de Hielo goes on sale Oct. 1.
According to the National Cancer Institute, prostate cancer will claim the lives of 33,700 men in the U.S. during 2011. Prostates cancer is 33 percent more common in men than breast cancer is in women, yet few men know they should start with regular prostate health screenings at age 40.
The Jolly Pumpkin Lúpulo de Hielo release is part of the Pints for Prostates Oktoberfest for a Cure observance that is taking place Aug. 26 to Oct. 22 at venues across the U.S.