Imperial Beverage Acquires Beer Distribution Rights in the Upper Peninsula
Michigan — As of March 10, 2018, Imperial Beverage acquired beer distribution rights from Highland Park based Great Lakes Wine & Spirits. The purchase of Bayside Beverage in Marquette, Great Lakes’ Upper Peninsula beer division, includes all beer brands in U.P. counties, which will be added to Imperial’s current portfolio of beer, wine and spirits.
In the Upper Peninsula, Great Lakes distributes products in the MillerCoors family of brands, as does Imperial in the Kalamazoo area. “We are excited to be able to represent MillerCoors in the Upper Peninsula, and see it as a great opportunity to expand our partnership with them,” says Larry Cekola, VP of Sales and Marketing at Imperial. Imperial has been working with MillerCoors since 1985, and prior to this addition of the U.P. territory has distributed Coors, Keystone, Blue Moon, Molson and Killians in Kalamazoo, Branch, St. Joseph, and part of Allegan Counties.
In addition to the MillerCoors portfolio, Great Lakes serves as a wholesaler for Crown Imports (Corona, Modelo) and Boston Beer (Sam Adams, Angry Orchard) as well as a range of craft beer brands in the Upper Peninsula, including Michigan brands Griffin Claw, Latitude 42 Brewing Co., Cheboygan and Petoskey Brewing Co., as well as national brands like Alaskan Brewing Co. and Uinta.
Under the agreement, Imperial has acquired a warehouse facility in Ishpeming and will be expanding their presence with the addition of new brands. Imperial has recently filled 15 new positions to staff the Marquette County facility including sales, warehouse, drivers and management.
March 12 marks the first day of operations for Imperial Beverage in their new Ishpeming facility. The 18,000-square-foot warehouse will be the fourth base of operations for the Kalamazoo-based Imperial Beverage, whose other facilities include a warehouse in Livonia and cross-docking facility in Traverse City.
Images courtesy of Imperial Beverage