Imagine you and your friends on a sandy beach along Lake Michigan, encircled by the area’s best breweries, jamming out to some awesome live music; could there be a better way to end summer?

Well, on August 26, the Burning Foot Beer Festival will once again take over the Pere Marquette Beach in Muskegon, MI. Burning Foot is set directly on the sandy shores of Lake Michigan, where you can roam barefoot throughout the circle of breweries, enjoying the best the area has to offer.

The Burning Foot Beer Festival was started just three years ago by the Lakeshore Brewers Guild with 36 breweries and 4 live bands. The first year was fairly low-key, but as the Guild has grown, so has the festival.

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The Lakeshore Brewers Guild is a regional guild that encompasses breweries that surround the Lake Michigan shoreline. This includes breweries in Michigan, Indiana, and Wisconsin.

“We’re really paying attention to our area, and taking the base that was Burning Foot and expanding,” said Allen Serio, a board member of the guild.

Burning Foot brings the mission of the Lakeshore Brewers Guild to life and exemplifies the “lakeshore lifestyle.” If you’ve spent any time along Lake Michigan or in the shoreline’s vibrant communities, you’ll understand why this festival incorporates more than just beer. There’s a certain “energy” to a lakeshore lifestyle—it’s uplifting, creative, and free-spirited.

“We are a part of this circle, this family for just a brief period of time, and we really want to create a great experience,” said Serio.

This year’s event will boast 65 breweries and 5 live bands, including two national acts. The festival has evolved in many ways over a short period of time, as the guild continues to expand its representation of all that is great about communities along Lake Michigan.

“Every year you should see an increase in music and quality. The atmosphere is really a focus for us; the sound, lighting, and colors all are all part of the experience. The energy level is something you don’t get in many places,” said Serio.

In the center of last year’s festival was a stunning hop tower art installation. Expect to see more brewery art this year, as well as the return of a shoe check-in, beach camping, a bike valet, unique “cross-lake” brewery collaborations, and a VIP lounge area.

The shoe check-in and bike valet services are not only nice festival add-ons, but also serve as ways to give back to the community. Donations from the shoe check-in will again go to Noah Project, a no-kill animal shelter in the area. The bike valet will be set-up and run by Habitat for Humanity, with donations from that service returning to the organization.

The newly added VIP area will be an exclusive space in a prime location close the stage. It will include a covered tent area, a tiki bar, fire pits, lounge area, and access to food and beverages.

And, as part of the experience, there is also the unique option to camp along the lakeshore. Tents can be set up along the sandy beach and campers are placed in the parking lot (sites do need to be reserved in advance). Muskegon’s trolley service is also available to make sure everyone has a safe and enjoyable experience.

Tickets for this year’s festival can now be purchased online.