FRANKFORT – Writing for beer is something we at obviously endorse. We do it every day. So when we heard about Stormcloud Brewing Company’s creative story writing contest, we were understandably excited.

In celebration of the annual release of Gerald’s Talking Dog, a Belgian Rye Dubbel fermented with a mix of sweet and tart Michigan cherries, Stormcloud is encouraging the creatives in its audience to put pen to paper. They want stories about Gerald’s Talking Dog.

The rules are simple. Stories are required to be a “creative undertaking, meant to captivate and entertain,” be titled “Gerald’s Talking Dog,” and begin with the following first line: “Gerald’s Talking Dog love cherries. That’s all he talks about.” What happens next? You decide, in 500 words or less. Deadline for submissions is noon on Friday, Dec. 4.

All entries will be read by a panel of esteemed judges, including Jeff Smith, editor of Traverse, Northern Michigan’s Magazine and, Lynda Twardowski Wheatley, creative copywriter and author of more than a dozen books and over 350 articles for various newspapers, magazines, and websites, and Jordan Bates, the co-owner and editor of The Betsie Current. The top three stories they choose will be presented at a public reading in the Stormcloud pub on Saturday, Dec. 12 at 7:30 p.m.

First place wins a one-year Cloudspotter membership, a $50 Stormcloud Brewing Company gift card, and a Stormcloud growler and fill. Second place gets a $25 Stormcloud gift card and a growler with fill. Third place gets a $15 Stormcloud gift card.

For more details about the contest and where to submit, visit Stormcloud’s website.