GRAND RAPIDS – I scream, you scream, we all scream for ice cream. Not just your average ice cream though – ice cream beer.
Two completely different products, both delivered in a pint, combined forces to support one common goal: to protect our winters against climate change. New Belgium Brewing Company and Ben & Jerry’s Ice Cream collaborated to make both of their pints pair together to make a Salted Caramel Brownie two ways. One being a new delicious flavor packaged in an ice cream pint for Ben & Jerry’s, called Salted Caramel Brown-ie Ale, while the other is constructed into a beer, called Salted Caramel Brownie Brown Ale, delivered in a pint glass for New Belgium.
This past Monday, New Belgium and the West Michigan Environmental Council (WMEAC) put the pints together. Asher Attick, Michigan Field Marketing Manager for New Belgium and Nicholas Occhipinti, Director of Policy and Community Activism for WMEAC, served up pour overs, or beer floats, at an event called “Pour Over Climate Sessions.”
A sweet beer seems to be the beer of choice for the float. Yet one ends up with a double sweet overload. This mistake does not happen with The Salted Caramel Brownie Brown Ale. It has enough of the sweet notes subtly peeking through, but it doesn’t overpower the delicious sweetness we all love from Ben and Jerry’s. The perfect sweet success story.
Success also comes through Attick’s duty in Michigan to work with local nonprofits and community outreach, tying it into the regional and national programs that New Belgium is running as a whole.
“We always feel at the size we are, when we go into a new state, it is going to make an impact. And the last thing we ever want to see is a negative impact. Beer is a competitive business––that is never going to change. We feel it is important going into communities and lending a helping hand to make positive change. Especially when it is something we strongly believe in as a brewery, like climate change,” stated Attick.
The two brands together with their pints are encouraging communities to write letters to their Governors about the importance of climate change––not only what may become of our climate in the future, but how it is impacting each and every one of us today.
“Right now in Michigan, there is major climate legislation that is about to come to the forefront, and the only way the politicians care is if you tell them they care. The Fruit Ridge in Michigan was devastated two years ago, and Michigan has already had six 1,000 year floods in the last several years,” Occhipinti said.
With a climate continuing to have patterns of freeze, thaw, freeze, thaw, our crops will suffer. That means there could be no hops, there could be no apples and there could be no grapes for the libations we love dearly. As much as we may all love mild winters and dry summers, our crops do not. No crops means no beer. No beer means lots of unhappy locals.
Monday night’s event held letter stations, where people were encouraged to fill out a Mad Lib-styled letters to send to Governor Snyder about what is important to them about climate change and the issues that matter specifically to Michigan. At the end of the program, Attick is taking the handwritten letters and mailing them to the Governor Snyder. Right now there are over 200 letters that will be mailed and end up on the desk of Governor Snyder.
The donations from the event went directly to benefit WMEAC but from a national standpoint, for every pint of ice cream sold and every 6-pack, a dollar from each benefit #ProtectOurWinters. Buy both to make some beer floats at home and protect our four seasons!
Sponsored by New Belgium – Michigan