COMSTOCK — Bell’s Brewery has announced that its Two Hearted Ale and Oberon Ale will debut in cans beginning April 2014.
They will be available to purchase in 16-ounce four-packs in all markets the brewery currently distributes to.
Both designs will feature familiar images, but the Two Hearted can design will also bring back a local Kalamazoo artist’s illustration from a previously retired label first introduced in the late 1990s.
Future can offerings will include Bell’s seasonal lineup ‑ Best Brown Ale, Winter White Ale and Smitten Golden Rye Ale to start.
“This new option will allow our fans to take our beer to places where glass is not allowed. It opens up a lot of new opportunities to enjoy Bell’s beer and that’s a win for everyone,” said Laura Bell, Bell’s Vice President.
“We are all very excited about this,” she added.
The brewery’s new canning line is part of Bell’s most recent expansion which also includes the addition of twelve 800-barrel fermenters to its Comstock Brewery. The filler will have the capacity to fill 500 cans a minute and is from KHS USA Inc. located just outside of Milwaukee, Wisconsin.
The cans are produced by Denver-based Ball Corporation.